Small Business Marketing: The Top 5 Most Affordable Marketing Strategies for Small Business
A QUESTION that keeps countless small business owners awake at night is "How do I attract customers and grow my business when I have little or no money for marketing?"
In our business we solve this marketing problem for our clients by introducing them to use low cost "Guerrilla Marketing" strategies to grow their business.
Our Top 5 most effective low cost marketing strategies are:
- Create a revenue sharing partnership with a business that sells a non-competing product to your target market.
The way to structure this partnership is that your partner includes information about your product or service in their marketing materials and in exchange you give them a commission on each sale.
- Join a local and/or national barter exchange network and trade your products or services for advertising services such as radio or print advertising.
- Write and distribute a news release telling the media about your business news.
You can announce a new product or service, a unique way of doing business, a company anniversary, new employees you have hired, a new office location, etc.
- If you have a website, you can inexpensively drive very targeted customers to your website using the Google Adwords pay per click search engine marketing service.Depending on the keywords you choose, this service can cost as little as ten cents to send a prospective buyer to your website. This marketing tool works wonders when you have a well written sales message on your website.
- Create step-by-step sales scripts to help you and your sales force make powerful presentations and close more sales.
Create several responses to each objection you routinely hear from prospective customers and memorise those responses.The more confident you sound when talking to prospective customers, the more those customers will trust you and have faith in your ability to help them. You must also create and memorise several closes so when you are talking to a client, you know how to confidently ask for the sale.
Need to find out more about low cost marketing strategies that really work? Contact John here or call/sms 0414 955 743