How to Get Top Search Engine Results for Your Business
Top search engine results come from a combination of many important elements. In fact Google, the biggest of all search engines, has more than 200 items on its checklist, the checklist. It uses to decide whether your web page is worth ranking top 10 in its search results.
Why do we need top search engine results?
Top search engine results are vital to bring people to your website. Without people coming to your website, you can’t get more customers. Therefore, you won’t be getting any new business from your website.
Step one: Keyword Research
The quest for top search engine results begins with effective keyword research.
Without effective keyword research you might work hard and optimise your web page for the wrong search terms and find out all your hard work leads to no new customers for your business.
In order for our keyword research to end up bringing you more customers, we run your industry through sophisticated software, and we’ve find out what search terms people are using that when a look for what you do.
For example, if people are looking for some new carpet at a fair price, they will use search terms like “discount carpet” or “cheap carpet fully laid” or perhaps “cheap carpet installed”. Once we know what people are using to search for what you do, we then know what words to optimise your web pages for.
Step two: On page optimisation
Next we make sure your web page is built exactly the way Search Engines want it to be built. This includes getting all aspects of your page right. It starts with the actual filename of your page on your website, and also includes making all the right things are in place up in what’s called the header section of your web page — the part you can’t see from your browser, but which Search Engines can see when they search.
Once that’s done we then work on the part of your web page that people in the real world can see when they click on your webpage. Top search engine results mean that the content on your pages needs to be formatted and structured in exactly the way Search Engines want it to be.
This is because no matter what anyone thinks there is only one reason, Search Engines make a profit, and that is to provide you accurate results whenever you search the internet.
For example, Google knows your page contains valuable information because it has checklist of criteria by which it makes its judgement. The more items you get ticked off on their list, the higher they will place you in their search engine results.
Step three: Off page optimisation
Once we are certain your web page conforms exactly to what Search Engines want, we then make sure other people find out about your website and we get them to link back to whichever of your web pages they like.
Broadly speaking, this is called off page optimisation, and it involves increasing the popularity of your website in the eyes of Search Engines.
When other websites link to one of your web pages, these are called back links, and they are one of the things Search Engines use to judge how helpful the information on your page will be, to someone who lands there.
Simply put, back links are a little bit like “votes” for how good your webpage is. The more votes you get, the more Search Engines can see that people love you — and the higher your page will rank in the search engine results.
There are many more things that we do to help your webpage get top search engine results. You can find out more by contacting us, either using our handy contact form or by calling us direct 1800 990 832 or 0414955743. Remember more visitors to your webpage, mean more customers to your business.